Food & Beverage

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Urusai Is a Tokyo-Style Tapas Bar Converging Mediterranean and Japanese Cuisines
Food & Beverage

Urusai Is a Tokyo-Style Tapas Bar Converging Mediterranean and Japanese Cuisines

Located along Ibiza’s Cala Moli beach.
By /
648 Hypes   0 Comments
Krispy Kreme Debuts New Selection of Delectable 'Pokémon' Donuts
Food & Beverage

Krispy Kreme Debuts New Selection of Delectable 'Pokémon' Donuts

Fashioned after some of the most popular Pokémon.
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18,997 Hypes   0 Comments
Capture the Fragrance of KFC's Ultimate BBQ Burger With the No 11 Eau de BBQ Perfume
Food & Beverage

Capture the Fragrance of KFC's Ultimate BBQ Burger With the No 11 Eau de BBQ Perfume

Marking KFC’s first-ever scent.
By /
9,529 Hypes   1 Comments
Heinz and Morley's Viral Fried Chicken Sauce Is Coming Back
Food & Beverage 

Heinz and Morley's Viral Fried Chicken Sauce Is Coming Back

The popular condiment is returning to shelves after dropping last summer.
By /
9,396 Hypes   2 Comments
Belvedere Vodka Enlists Future and Taika Waititi for Luxurious Belvedere 10 Campaign
Food & Beverage

Belvedere Vodka Enlists Future and Taika Waititi for Luxurious Belvedere 10 Campaign

The three-minute video sees the talents salute their drink of choice.
By /
1,208 Hypes   0 Comments
Manhattan’s Kisa Is a Reimagination of South Korea’s Roadside Restaurants
Food & Beverage

Manhattan’s Kisa Is a Reimagination of South Korea’s Roadside Restaurants

The original “Kisa Sikdang” is a quick-stop diner designed to serve taxi drivers.
By /
7,209 Hypes   6 Comments
Hypebeast Flea New York Vendor Spotlight: Mama Yoshi Mini Mart
Food & Beverage

Hypebeast Flea New York Vendor Spotlight: Mama Yoshi Mini Mart

A traveling pop-up turned thriving counter-service food establishment and convenience store that’ll be serving up onigiri, musubi, breakfast burritos and sandwiches at Hypebeast Flea New York.
By /
1,684 Hypes   2 Comments
Smirnoff Celebrates the Power of Music with Singer Leila Dey and Producer Isaac Zale
Food & Beverage 

Smirnoff Celebrates the Power of Music with Singer Leila Dey and Producer Isaac Zale

Presented by Smirnoff
Building off the brand’s “WE DO WE” campaign, which fosters meaningful connections.
Presented by Smirnoff /
1,268 Hypes   0 Comments
Unboxing Monster Energy Ultra’s “Breakable” Fantasy Ruby Red DIY Kits
Food & Beverage 

Unboxing Monster Energy Ultra’s “Breakable” Fantasy Ruby Red DIY Kits

Presented by Monster Energy Ultra
An inside look at the exclusive DIY kits created in collaboration with New York Sunshine.
Presented by Monster Energy Ultra /
16,183 Hypes   0 Comments
Monster Energy Ultra Calls for Fans to Unleash Their Inner Fantasy With Custom DIY Kits in Collaboration with New York Sunshine
Food & Beverage 

Monster Energy Ultra Calls for Fans to Unleash Their Inner Fantasy With Custom DIY Kits in Collaboration with New York Sunshine

Presented by Monster Energy Ultra
John “Sunshine” Margaritis takes the idea of fantasy to a new level as he shows us his DIY process in a How-To video.
Presented by Monster Energy Ultra /
7,688 Hypes   2 Comments
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